A June 2022 article on Forbes.com, Is College Worth The Cost? Pros Vs. Cons support a consensus of research that the investment of getting a degree isn't worth the cost.
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Copywriter Emily Hentschel and art director, Shane Matula won the Austin 2022 Student Advertising Best of Show for their Lego out-of-home installation.
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Finally, school is over, you’ve graduated, and now you can unwind and take a much-deserved rest. If your degree is in accounting, go for it. For those who want a career in advertising, you’re making an error that will take years to overcome.
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Countless athletes who were average on paper ended up in their sport’s hall of fame. Drafted in the late rounds, many attended small colleges with even smaller sports programs if drafted at all. They defied the odds, overcame skeptics, and forged legacies. Tom Brady, the former quarterback of the New England Patriots and currently playing for Tampa Bay, is a relevant example. Drafted later, Brady worked his way into a starting position and led his team to the record books. Today he is arguably one of the greatest quarterbacks in the history of pro football.
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The foremost reason people blow interviews is that they don’t realize an interview isn’t an interview. An interview is the “What’s-Wrong-With-This-Person?” meeting. Employers do everything possible to prevent a hiring mistake. This includes heeding “red flags” during an interview. Ill-preparedness is how these flags are waved. To avoid this fate, take these steps to prepare for the interview, nail it, and get the offer.
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You’ve always had a creative streak in you. Maybe you even went to school to nurture it into a creative career. Chances are, that plan hasn’t come to fruition. Most people who go to school to be in a creative career in advertising end up doing something on the opposite end of the spectrum.
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The number one reason people leave a job is a lack of growth and opportunity. If you’re feeling discouraged about your career, lack of development probably tops the reason list for why. Before you decide to bail on your present job, construct a plan for going forward that improves your situation.
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We reflect in disbelief that another year has passed. Goals for the year may remain unfulfilled. Instead of surrendering to discouragement, use the lack of progress as an opportunity to change your approach. Start a career journal to track progress. Assess the steps you will need to do to achieve each goal. Every day, assign one task to each target. Review progress at the end of your day. Here’s a list of three goals that help progress careers at a faster pace.
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Advertising was once the career for those who wanted to create and be paid well for doing so. Today, we fail to compete with industries that reward innovative thinking as we once did.
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The end of the year approaches, and you’re still in the job that isn’t doing your career any good. Don’t lament that no one hires this time of year. Instead, use the next few weeks to prepare for your career in high gear by early 2017. Here’s a checklist of things to do until it’s time to sing “Auld Lang Syne.”
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For most people, this year is without comparison. We certainly don’t want to repeat it, but there are many things that trials teach us, and 2020 is not the exception. In fact, after reviewing the year, you may find you’re better at your job. Overcoming the challenges you faced may foster opportunities that would not otherwise become available.
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Even without the current economic crisis, ad industry employment is tenuous. We all know people who experienced job loss. If you asked them to evaluate the long-term effect of the job loss, how would they respond? Those who turned an obstacle into an opportunity quickly rebounded
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Most academic advertising programs are inadequate in preparing a graduate to enter his or her career. Those few who walk across the stage into premiere positions share more in common than great portfolios. They act like a professional before becoming one. Here’s how they do it.
Image used by permission. © Joel Robison
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©Joel Robison Photography – used with permission
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When people apply for our free, brutally honest career critique, many say their biggest struggle is finding the time to improve their skills. There’s a simple process to discover if that is true.
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Look over the horizon. What do you expect to be doing in a few years? What are you doing right now to fulfill that dream? You must break from convention if you want to break from the pack.
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Resurrecting your career can seem daunting. Don’t give up on goals. Believe that you can do what you can dream. Chip away at it daily, and you’ll be surprised how quickly you change your fortune.
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Starting your career at the right place increases the probability that you will reach your true potential. Above all, remember that the secret to successfully launching your ad career is to become a professional while you’re still a student.
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When times are tough, and an agency needs to trim the fat, you want to be lean muscle. By continually improving and increasing skills, you become less vulnerable. Here are a few tips on how to become your company’s most valuable employee.
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I looked around the room. Everyone tried to hide tears. The memory of John Lennon’s tragic death and the emotional weight of Martin’s incredible tale culminated our journey. Like those five men, none in that audience realized we were a part of something that only happens once in a lifetime.
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