Moms make us feel special. But warm fuzzies do squat for careers. That’s where we come in – brutal honesty coupled with personalized one-on-one training. If you’re in a creative industry and you want the career you were meant to have, the truth is below.

How Is JPL Different?

It isn’t a school.

No academic theory here. Just learning built on facts. The kind of learning that builds a killer portfolio and a personal brand to help you have the creative career you deserve.

It’s taught by the pros.

Like we said, we’re no academics. We’re professionals that work at a high level of craft. Meaning, your training comes from people creating what you dream of doing.

It’s built around your life.

You don’t have to quit your job or move. Your program is custom fit to your schedule. The day you sign is the day you start. And training is customized to your specific needs.

It can work for anyone.

If you’re tired of your career going nowhere, take control. We’ll be with you every step of the way, whether you’re starting your career or trying to get one back on track.

What’s New?

I doubted whether my goals were achievable, but Bart turned that doubt into belief.

Michelle Humphrey, Brand Strategist, kbs+


Some professions need polishing. Others need an overhaul. We offer several training options – both one-on-one and online – to help you get the creative career you want.

Not sure how much help you need? Start small and add as you need help. All our programs can roll into the next level program! Pay the balance of the next program, and you immediately get more help. You never lose your initial investment in your career. You just keep building on it!

One on One Coaching and Training Programs


Not sure what you want to do or how? This program solves the mystery. Answer a few thought-provoking questions, and we do the rest. A detailed recommendation, including a piece by piece analysis of your portfolio, clarifies what you need to do and with whom you should be working.


This program is perfect if you want to be a strategist, or you need to hone creative skills and upgrade your portfolio. Three months of intense one-on-one coaching quickly transforms natural skills into samples that take you from good to great in a short amount of time.


This six-month training program takes you from zero to a portfolio that gets the attention of the best creative companies. One-on-one coaching accelerates your progress and gives more than skill training. Professional training offers insight into how to succeed in the ad industry.

Build a Creative Career — Online Program

Free Course

This mini course shares how to get your creative career started in three lessons. 1: Determining the creative job that's right for you. 2: FAQs answer to help avoid career pitfalls. 3: We bust five interview myths that keep you from getting a dream job.

Full Course

Easy to follow career development, and skill-training instruction videos guide you step-by-step through the process of transforming you into the creative professional you were destined to be. Download the videos and tons of downloadable resources and templates to help you build your career. You get it all immediately, and it's yours as long as you need it.

Premium Course

Everything in the Full Course and eight weekly live one-hour webinar sessions with JPL founder, Bart Cleveland to take you through the course. Bart also gives each participant the course a personal one-hour session to help you with individual needs. This course is limited to a small number of participants. Get on the waitlist now, to ensure your spot.

If it wasn’t for Bart, I’d probably be a real estate agent or something.

Christopher Gyorgy, Art Director, 180LA, Goodby Silverstein, The Martin Agency


Bart Cleveland
Founder, Job Propulsion Lab

Bart Cleveland heads the Job Propulsion Lab team. He works one-on-one with everyone in every program. Bart brings over 30 years of experience to the table, leading agencies to national prominence and developing brands like Coca-Cola, CNN, DuPont, International Paper and Applegate Organic Meats. His work is frequently recognized in award shows such as The One Show, D&AD, Communication Arts and OBIEs. He is a contributing author for the book The Get a Job Workshop: How to Find Your Way to a Creative Career in Advertising.

Mark McGarrah
Founder, McGarrah Jessee

If only all account guys could be like Mark. His rare combination of analytic and artistic skills has allowed him to succeed at advertising’s most famed agencies. And, even better, put his name on the door of his own.

Bryan Jessee
Founder, McGarrah Jessee

Bryan has built a career on craftsmanship. First, when creating campaigns himself. Then when mentoring those creating under him. And although he’s won a number of awards, his agency, McGarrah Jessee, is the finest example of this commitment to craft.

Clay Langdon

Look at Clay’s CV and you’ll see some of America’s finest agencies. Pick his brain and you’ll have a chance to learn from one of the sharpest, most intuitive strategists our business has to offer.

James Mikus
Art Direction

James built his award-winning career under the watchful eye of great mentors. And today he’s dedicated to paying it forward. Learn his secret to award-winning work. Here’s a hint: it involves sweat, tears and a whole lot of coffee.

David Kampa

The great designers learn from the greats. And few have won more of the top graphic and typography design awards than David. So if greatness is your goal, you’ll be learning from the right guy.

Jeremy Cox

Jeremy is absolute in his belief that great work doesn’t happen in a vacuum. He holds the same belief about careers. Which is why along with creating award-winning digital work, he’s also helped ensure that those who enter the industry do so well-equipped.

Jennifer Blank
Career Development

Jennifer knows what it takes to break into an agency with a national reputation for great work. She is an HR director at one of them. She’ll help you hone your interview skills to the same high standard as your portfolio.

All I had was a dream, a god-awful book and an unfortunate haircut. Bart looked past all that and got me started on the right path.

Bob Cianfrone, Founder, Goodness Manufacturing

Symbols of Our Success

Employers of those we've mentored include:

Learn More

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