Finally, school is over, you’ve graduated, and now you can unwind and take a much-deserved rest. If your degree is in accounting, go for it. For those who want a career in advertising, you’re making an error that will take years to overcome.
Read MoreCountless athletes who were average on paper ended up in their sport’s hall of fame. Drafted in the late rounds, many attended small colleges with even smaller sports programs if drafted at all. They defied the odds, overcame skeptics, and forged legacies. Tom Brady, the former quarterback of the New England Patriots and currently playing for Tampa Bay, is a relevant example. Drafted later, Brady worked his way into a starting position and led his team to the record books. Today he is arguably one of the greatest quarterbacks in the history of pro football.
Read MoreThe foremost reason people blow interviews is that they don’t realize an interview isn’t an interview. An interview is the “What’s-Wrong-With-This-Person?” meeting. Employers do everything possible to prevent a hiring mistake. This includes heeding “red flags” during an interview. Ill-preparedness is how these flags are waved. To avoid this fate, take these steps to prepare for the interview, nail it, and get the offer.
Read MoreYou’ve always had a creative streak in you. Maybe you even went to school to nurture it into a creative career. Chances are, that plan hasn’t come to fruition. Most people who go to school to be in a creative career in advertising end up doing something on the opposite end of the spectrum.
Read MoreThe number one reason people leave a job is a lack of growth and opportunity. If you’re feeling discouraged about your career, lack of development probably tops the reason list for why. Before you decide to bail on your present job, construct a plan for going forward that improves your situation.
Read MoreWe reflect in disbelief that another year has passed. Goals for the year may remain unfulfilled. Instead of surrendering to discouragement, use the lack of progress as an opportunity to change your approach. Start a career journal to track progress. Assess the steps you will need to do to achieve each goal. Every day, assign one task to each target. Review progress at the end of your day. Here’s a list of three goals that help progress careers at a faster pace.
Read MoreAdvertising was once the career for those who wanted to create and be paid well for doing so. Today, we fail to compete with industries that reward innovative thinking as we once did.
Read MoreFor most people, this year is without comparison. We certainly don’t want to repeat it, but there are many things that trials teach us, and 2020 is not the exception. In fact, after reviewing the year, you may find you’re better at your job. Overcoming the challenges you faced may foster opportunities that would not otherwise become available.
Read MoreEven without the current economic crisis, ad industry employment is tenuous. We all know people who experienced job loss. If you asked them to evaluate the long-term effect of the job loss, how would they respond? Those who turned an obstacle into an opportunity quickly rebounded
Read MoreMost academic advertising programs are inadequate in preparing a graduate to enter his or her career. Those few who walk across the stage into premiere positions share more in common than great portfolios. They act like a professional before becoming one. Here’s how they do it.
Image used by permission. © Joel Robison
Read MoreResurrecting your career can seem daunting. Don’t give up on goals. Believe that you can do what you can dream. Chip away at it daily, and you’ll be surprised how quickly you change your fortune.
Read MoreStarting your career at the right place increases the probability that you will reach your true potential. Above all, remember that the secret to successfully launching your ad career is to become a professional while you’re still a student.
Read MoreWhen times are tough, and an agency needs to trim the fat, you want to be lean muscle. By continually improving and increasing skills, you become less vulnerable. Here are a few tips on how to become your company’s most valuable employee.
Read MoreI looked around the room. Everyone tried to hide tears. The memory of John Lennon’s tragic death and the emotional weight of Martin’s incredible tale culminated our journey. Like those five men, none in that audience realized we were a part of something that only happens once in a lifetime.
Read MoreThis series follows the careers of JPLers. They share their experiences and advice to help others seeking the creative career they want most. This interview shares advice from Gina Senese, art director, Ogilvy NY. Gina went through Job Propulsion Lab’s Rebuild program in 2016 while attending The University of Texas. Soon after, she went to work for Ogilvy in New York City.
Read MoreThere are plenty of jobs out there. But will the job you take be the right job? Here’s how to know if taking a job is going to further your career or be a misstep that can put you on a path to misery.
Read MoreIf you find yourself stuck because you’re too afraid to make the wrong move or that your efforts won’t be up to your standards, here are few tips that to push past the fear and onto something great.
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